Sr. Community Marketing Manager - Fish - South

The role

The Senior Community Marketing Manager will own the regional Community Marketing strategy for the onX Fish brand. This role involves connecting the brand to anglers through ambassadors, partnerships, and grassroots initiatives to meet business goals.

What you will do

• Develop and own the annual Community Marketing strategy and quarterly plans for the region.
• Determine the mix of ambassadors, partnerships, retail, grassroots initiatives, events, and creators.
• Partner with Paid and Growth teams to connect community efforts to acquisition and conversion goals.
• Build trusted relationships with anglers, retailers, guides, outfitters, and conservation organizations.
• Maintain a presence in the field to strengthen customer understanding.
• Pilot new programs and use results to determine scaling or refinement.
• Provide direction, coaching, and development to the Regional Community Expert.
• Manage budgets, timelines, vendors, and stakeholders.
• Define measures of success and use performance data to inform investment decisions.
• Apply AI and emerging tools to marketing workflows.

Required qualifications

• 7+ years of experience in community, brand, growth, field, or integrated marketing.
• Proven experience building and scaling ambassador, partnership, event, retail, or grassroots marketing programs.
• Direct experience coaching, mentoring, or leading others.
• Experience establishing measurement approaches and using marketing performance data.
• Ability to move between strategic planning and hands-on market engagement.
• Strong strategic judgment.
• Demonstrated experience applying AI and emerging technologies to marketing workflows.
• Strong project management and operational skills.
• Experience working cross-functionally across Product Marketing, Creative, Growth, Sales, and Analytics.
• Excellent written and verbal communication skills.
• Bachelor’s degree or equivalent experience.
• Permanent US work authorization.

Nice to have

• Familiarity with fishing, outdoor culture, or another enthusiast-driven community.
• Experience building or scaling a regional, field, or community marketing function from an early stage.
• Experience developing ambassador, creator, retail, or partnership programs within a passion-driven or enthusiast brand.
• Experience working directly with fishing guides, outfitters, conservation organizations, retailers, or other outdoor-industry partners.
• Experience piloting regional programs that were later adapted or scaled across additional markets.

Benefits

• Competitive salaries
• Annual bonuses
• Equity
• Comprehensive health benefits, including a no-monthly-cost medical plan
• Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents
• 401k matching at 100% for the first 3% you save and 50% from 3-5%
• Company-wide outdoor adventures and amazing outdoor industry perks
• Annual Get Out, Get Active funds
• Flexible time away package including PTO, STO, VTO, and paid holidays

Before you apply

• Candidates must be based in Texas, Mississippi, or Georgia.
• Permanent US work authorization is a condition of employment.
• Requires ability to travel approximately 40% of the time.

About the company

onX is a high-growth tech company of builders, adventurers, and risk takers using technology to help people explore the outdoors. They operate with an experimentation mindset and a mission to awaken the adventurer inside everyone.