Advocacy Marketing Manager

The role

The Advocacy Marketing Manager will develop and lead integrated marketing plans to bring Access & Stewardship work to life. You will create compelling campaigns and storytelling to build brand trust and inspire engagement with outdoor recreational access.

What you will do

• Develop and lead integrated marketing plans for Access & Stewardship priorities
• Translate program priorities into customer-facing campaigns, messaging, and briefs
• Identify and test new approaches to advocacy storytelling and channel activation
• Steward the Access & Stewardship brand identity and design guidelines
• Write, edit, and guide content across various customer-facing channels
• Partner with Brand Creative to develop high-quality assets
• Build partnerships across Access & Stewardship, Brand, PR, Vertical Marketing, and Product
• Drive cross-functional coordination and navigate dependencies and risks
• Recommend and track success measures for advocacy marketing initiatives
• Communicate performance and insights to partners and Brand leadership

Required qualifications

• Five or more years of marketing experience, including executing integrated marketing campaigns
• Experience in cause-based or mission-driven marketing
• Strong storytelling, writing, and creative ideation skills
• Experience translating complex or nuanced subject matter into marketing
• Ability to independently manage complex initiatives in a cross-functional environment
• Strong collaboration and communication skills
• Integrated marketing experience, including social channels
• Experience using campaign performance and audience insights to evaluate effectiveness
• Experience using AI tools in day-to-day work
• Bachelor’s degree or equivalent combination of education and relevant experience
• Strong curiosity for exploring new technologies, including AI
• Permanent US work authorization

Nice to have

• Experience with public lands policy, outdoor recreation, conservation, or related issues and audiences
• Experience working within or alongside nonprofit, government, advocacy, or other mission-driven organizations
• Familiarity with the outdoor industry and the communities onX serve

Benefits

• Competitive salaries
• Annual bonuses
• Equity
• Comprehensive health benefits, including a no-monthly-cost medical plan
• Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents
• 401k matching at 100% for the first 3% and 50% from 3-5%
• Company-wide outdoor adventures and outdoor industry perks
• Annual Get Out, Get Active funds
• Flexible time away package including PTO, STO, VTO, and paid holidays

Before you apply

• Permanent US work authorization is a condition of employment
• Ability to travel quarterly for multiple days to a corporate office or strategic location

About the company

onX is a high-growth tech company of builders, adventurers, and risk takers using technology to help people explore the outdoors. They operate with an experimentation mindset and a mission to awaken the adventurer inside everyone.