Senior Lifecycle Marketing Manager - Partnerships

The role

You will own the lifecycle strategy and roadmap for users acquired through partners. You will develop segmentation and personalization strategies and deploy lifecycle journeys across email, push, and in-app experiences.

What you will do

• Develop and own the lifecycle strategy and roadmap for partner-sourced users
• Partner with Partnerships and vertical business teams to translate agreements and goals into programs
• Build segmentation and personalization strategies
• Design, build, QA, and deploy lifecycle journeys in Braze
• Use customer behavior and performance data to identify and prioritize opportunities
• Perform self-serve analysis using tools such as Amplitude, Braze, and Eppo
• Use AI throughout the lifecycle workflow
• Drive lifecycle initiatives across Partnerships, vertical marketing, Growth Product, creative, analytics, and legal
• Turn successful experiments and programs into repeatable playbooks
• Identify opportunities to improve lifecycle workflows, tools, and approaches

Required qualifications

• Seven (7) or more years of experience in lifecycle, CRM, or growth marketing
• Deep lifecycle marketing experience across activation, onboarding, engagement, conversion, and retention
• Experience managing lifecycle marketing programs across multiple products or business lines
• Strong analytical fluency with ability to use Amplitude or similar product analytics tools
• Strong experimentation and measurement mindset
• Proficiency with Braze or a comparable lifecycle marketing platform
• Strong AI fluency
• Demonstrated success in complex, cross-functional environments
• Strong organization and project management skills
• A shared passion for and ability to demonstrate onX’s Company Values
• Permanent US work authorization

Nice to have

• Experience marketing through partner, co-marketing, or channel relationships
• Experience using in-app messaging to influence customer behavior
• Experience launching or scaling lifecycle programs for a new partner, channel, audience, or business area
• Experience with subscription, freemium, membership, or entitlement-based business models
• Experience prototyping or implementing advanced AI use cases
• Experience with SQL or BigQuery
• Experience with Liquid templating or similar tools
• A personal passion for hunting, off-roading, backcountry recreation, or fishing

Benefits

• Competitive salaries
• Annual bonuses
• Equity
• Comprehensive health benefits, including a no-monthly-cost medical plan
• Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents
• 401k matching at 100% for the first 3% you save and 50% from 3-5%
• Company-wide outdoor adventures and amazing outdoor industry perks
• Annual Get Out, Get Active funds
• Flexible time away package including PTO, STO, VTO, and paid holidays

Before you apply

• Permanent US work authorization is a condition of employment
• Cannot employ individuals residing in: Alabama, Alaska, Arkansas, Connecticut, Delaware, District of Columbia, Florida, Hawaii, Illinois, Kansas, Kentucky, Louisiana, Massachusetts, New Jersey, New Yo

About the company

onX is a high-growth tech company that builds products to help people explore the outdoors. They operate with an experimentation mindset and a distributed workforce.