Senior Market Researcher, Insurance Product & Marketing

The role

You will lead market research projects to understand consumers, market dynamics, and the competitive landscape. You will partner with various teams to translate business questions into actionable recommendations for growth, positioning, and insurance products.

What you will do

• Lead market research projects from scoping and design through analysis and presentation
• Partner with stakeholders to clarify business questions and agree on scope and methods
• Conduct research with consumers, prospective members, current members, and brokers
• Design and execute quantitative and qualitative studies
• Support audience segmentation and market opportunity assessments
• Track competitor offerings, positioning, and consumer trends
• Partner with User Research, Data Science, and Analytics to connect attitudes with behaviors
• Deliver recommendations for audience prioritization, value propositions, and product development
• Manage research vendors and panel providers
• Contribute to shared research tools and repositories

Required qualifications

• 5+ years of hands-on experience in market research, consumer insights, or a closely related applied research field
• Experience independently delivering research projects involving multiple stakeholders
• Strong quantitative research skills, including questionnaire design, sampling, and data quality assessment
• Experience applying qualitative methods to understand consumer motivations
• Experience conducting research that informs marketing, positioning, audience strategy, or product decisions
• Ability to combine primary research, secondary sources, and internal data
• Experience using survey platforms and analytical tools
• Strong written and verbal communication skills
• Ability to manage competing project priorities and work within ethical, privacy, and compliance constraints

Nice to have

• Experience in healthcare, health insurance, benefits, financial services, or another regulated industry
• Experience researching insurance purchasing journeys or working in a B2B2C environment
• Experience with segmentation, brand tracking, market sizing, or choice-based research methods such as conjoint or MaxDiff
• Experience managing external research agencies, panel providers, or syndicated research resources
• Education or training in market research, marketing, psychology, sociology, economics, statistics, or a related field

Benefits

• Medical, dental, and vision benefits
• 11 paid holidays
• Paid sick time
• Paid parental leave
• 401(k) plan participation
• Life and disability insurance
• Paid wellness time and reimbursements
• Unlimited vacation program
• Company equity grants
• Annual performance bonuses

About the company

Oscar is a health insurance company built around a full stack technology platform. It was started in 2012 to create a health insurance company that behaves like a doctor in the family.