Manager, Marketing Data and Technology (R14345)

The role

You will own the reliability of marketing data and technical processes. You will manage MarTech systems, integrations, and tracking to support campaign execution and measurement.

What you will do

• Own marketing data quality across assigned platforms and internal databases.
• Build and maintain validation, reconciliation, monitoring, and alerting processes.
• Investigate root causes of data and integration issues.
• Manage website tagging and tracking including Google Analytics and tag management.
• Configure, maintain, monitor, and troubleshoot APIs, webhooks, and data integrations.
• Use Python or SQL to query, validate, transform, and reconcile data.
• Manage and troubleshoot assigned MarTech tools and configurations.
• Establish and maintain UTM parameters, campaign naming conventions, and tracking standards.
• Identify data gaps, process weaknesses, and opportunities for improvement.
• Document data flows, tracking definitions, configurations, and troubleshooting processes.

Required qualifications

• 5+ years of relevant experience in marketing technology, marketing data operations, data engineering, marketing analytics, or a similar technical role.
• Proficiency in Python or SQL.
• Hands-on experience managing website tagging and tracking, including Google Analytics and a tag management platform such as Google Tag Manager or Tealium.
• Experience configuring, testing, and troubleshooting REST APIs, webhooks, and data integrations.
• Experience reconciling data across systems, implementing quality checks, and resolving underlying data issues.
• Demonstrated ability to serve as the primary owner of assigned systems and processes in a small team environment.
• Strong problem-solving skills.
• Strong organizational, documentation, communication, and project management skills.
• Ability to work autonomously across teams, vendors, and time zones while managing competing priorities.

Nice to have

• Experience establishing or maintaining website and digital tagging frameworks and marketing attribution data.
• Experience with Databricks, customer data platforms, Amplitude, Iterable, or similar marketing and analytics tools.
• Experience with scripting, workflow automation, scheduled data jobs, or monitoring tools.
• Experience in financial services or another environment involving sensitive customer data.
• Familiarity with data privacy, access controls, and governance requirements.
• Bachelor’s degree or equivalent practical experience.
• Experience using AI-assisted tools to improve data analysis, documentation, troubleshooting, or automation.

Benefits

• Medical Insurance
• Savings Fund
• Life Insurance
• Internet and Electricity Allowance
• Paid time off such as vacation and parental leave

About the company

Oportun is a mission-driven financial services company that puts its members' financial goals within reach. It provides responsible and affordable credit, savings, and budgeting capabilities.