Partner Marketing Manager

The role

The Partner Marketing Manager leads the strategy and execution of integrated marketing programs to grow indirect business. This role activates partner installed bases and prospects to generate demand, pipeline, and bookings.

What you will do

• Plan, execute, and optimize marketing programs to generate partner-sourced and partner-influenced pipeline and bookings.
• Activate priority partners through co-marketing, account-based programs, vertical campaigns, email, webinars, events, and marketplace motions.
• Manage marketing development funds including plans, utilization, compliance, and performance reporting.
• Equip Strategic Partner Managers and partner field teams with scalable campaigns, messaging, and campaign kits.
• Ensure partner value and better-together stories are consistently represented across marketing programs.
• Collaborate with Product Marketing, Content, Field, and ABM to translate partner capabilities into messaging and content.
• Establish shared briefs, planning cadences, and decision criteria with the Partners team.
• Track referral and non-referral leads, MQLs, SALs, opportunities, pipeline, and revenue by partner and program.
• Apply AI to account and audience research, personalization, and campaign development.
• Document a repeatable partner campaign model and playbook.

Required qualifications

• Proven examples from your career that show you can build systems, drive alignment, and create impact at scale.

Nice to have

• Fluency with AI tools

Benefits

• comprehensive medical, dental, and vision coverage
• flexible PTO
• 401(k) matching
• incentive stock options
• volunteer time off
• Employee Resource Groups
• generous professional development program with dedicated annual time off for learning and growth

About the company

OpenSesame is transforming workforce development with an AI-powered marketplace of skill-building courses and learning pathways. More than 2,000 companies rely on OpenSesame to develop workforces.