Senior Marketing Specialist

The role

The Senior Marketing Specialist will define and project lead the entire life cycle of marketing campaigns in various markets, focusing on Australia and supporting other Asia markets. This role involves event management, go-to-market strategies, and cross-team collaboration to drive brand awareness and reservations.

What you will do

• Plan and coordinate diner and restaurant events.
• Develop and execute GTM strategies for new opportunity areas.
• Work closely with local and international teams across product, performance, content, and engagement.
• Partner with local sales and account management to provide marketing solutions for restaurant partners.
• Own the campaign briefing process from ideation to performance reporting.
• Develop compelling copy for web, blog, email, social media, and paid marketing channels.
• Craft engaging social media plans and collaborate with influencers and third parties.
• Support third party brand partnerships and stakeholder management.
• Track key metrics, analyse campaign performance, and refine strategies.
• Manage external agencies for PR and campaign execution.

Required qualifications

• 5+ years of marketing experience in Australia
• Strong writing and verbal communication skills
• English fluency required
• Exceptional project management skills
• Experience executing campaign testing and making data-driven strategic decisions
• Strong analytical skills
• Excellent communication, presentation, and interpersonal skills
• Experience managing cross-functional stakeholders across different regions
• Highly organised and detail-oriented
• Experience in digital marketing and CMS management
• Comfortable with a range of marketing technologies

Nice to have

• experience in Asia markets
• additional Asian language skill
• WordPress preferred

Benefits

• Work from (almost) anywhere for up to 20 days per year
• Company-paid therapy sessions through SpringHealth
• Company-paid subscription to Headspace
• Annual company-wide week off a year
• Paid parental leave
• Generous paid vacation + time off for your birthday
• Paid volunteer time
• Development Dollars
• Leadership development
• Access to thousands of on-demand e-learnings
• Travel Discounts
• Employee Resource Groups

About the company

OpenTable is an industry leader with 70,000+ restaurant partners and 25+ years of experience. It is part of Booking Holdings, Inc.