Growth Marketing Manager (Hybrid)

The role

You will lead the end-to-end growth strategy for OpenTable's independent restaurant segment. You will own how these restaurants discover, evaluate, activate, and grow their partnership through self-serve and sales-assisted motions.

What you will do

• Own and execute the holistic growth roadmap for the independent restaurant segment.
• Lead the product-led, self-serve restaurant motion by optimizing the user journey.
• Build and manage targeted demand generation programs including outbound campaigns, account-based marketing, and sales enablement.
• Design operational criteria and feedback loops between self-serve and sales-assisted paths.
• Establish shared pipeline, conversion, and revenue targets with Sales, Account Management, and Revenue leadership.
• Leverage data analytics, behavioral insights, and emerging AI tools to improve funnel performance.

Required qualifications

• 5+ years of experience in B2B growth marketing or demand generation within technology, SaaS, or digital marketplaces.
• Demonstrated experience managing both product-led (self-serve) and sales-assisted go-to-market motions.
• Proven track record partnering directly with Sales and Revenue teams to deliver on shared pipeline and revenue targets.
• Demonstrated ability to analyze funnel metrics and behavioral data to diagnose growth opportunities and prioritize execution.
• Strong cross-functional collaboration and communication skills, with experience leading strategic initiatives across matrixed teams.

Nice to have

• Experience marketing software solutions or digital platforms directly to independent restaurants or small-to-medium businesses (SMBs).
• Practical experience applying AI tools to conduct market research, automate workflows, and scale content generation.
• Background in designing lead routing frameworks, qualification criteria, or service level agreements (SLAs) across multi-touch funnels.
• Experience partnering directly with Account Management teams to drive customer expansion and retention marketing initiatives.

Benefits

• Work from (almost) anywhere for up to 20 days per year
• Company-paid therapy sessions through SpringHealth
• Company-paid subscription to Headspace
• Annual company-wide week off a year
• Paid parental leave
• Generous paid vacation + time off for your birthday
• Paid volunteer time
• Development Dollars
• Leadership development
• Access to thousands of on-demand e-learnings
• Travel Discounts
• Employee Resource Groups

About the company

OpenTable is an industry leader with 70,000+ restaurant partners and 25+ years of experience. It is part of Booking Holdings, Inc.