Specialist, Search Engine Marketing (SEM)

The role

You will own and grow the restaurant-facing B2B paid search programme. This involves managing paid search end-to-end across Google Ads and Microsoft Advertising in more than ten markets.

What you will do

• Own B2B paid search strategy and execution across Google Ads and Microsoft Advertising
• Manage keyword, search term, and negative keyword strategy
• Manage bidding and budgets with a performance-first mindset
• Own the post-click experience alongside Web and CRO partners
• Lead a rigorous, always-on testing roadmap
• Build and maintain reporting for leadership

Required qualifications

• Hands-on paid search experience with demonstrable ownership of Google Ads and Microsoft Advertising accounts
• Expert-level command of keyword research, campaign architecture, negative keyword management, Quality Score diagnostics, ad copy testing, and bid strategy selection
• Experience independently managing meaningful paid search budgets
• Strong working knowledge of conversion tracking and attribution
• Confident in analytics and reporting tooling including GA4, a BI or dashboarding tool, and advanced spreadsheet analysis

Nice to have

• Experience running paid search in a lead generation environment
• B2B marketing experience
• Experience optimising to marketing qualified leads, sales qualified leads, and downstream revenue
• Hands-on experience with newer AI-led ad products
• Ability to write your own SQL against a data warehouse such as Snowflake or BigQuery
• Familiarity with CRM & marketing automation data - Salesforce in particular

Benefits

• 5 weeks paid vacation
• Private health & dental insurance
• Work from (almost) anywhere for up to 20 days per year
• Company-paid therapy sessions through SpringHealth
• Company-paid subscription to Headspace
• Annual company-wide week off a year
• Paid parental leave
• Time off for your birthday
• Paid volunteer time
• Development Dollars
• Leadership development
• Access to thousands of on-demand e-learnings

About the company

OpenTable is an industry leader with 70,000+ restaurant partners and 25+ years of experience. It is part of Booking Holdings, Inc.