Senior Marketing Manager (International Growth)

The role

You will lead upper-funnel brand media and scale growth across international markets. You will own brand investment strategy and channel selection for OOH, CTV, and digital video.

What you will do

• Own end-to-end strategy, channel selection and investment allocation for upper-funnel activity across key international markets
• Connect brand media with performance channels, CRM, organic and social
• Establish frameworks for lift studies, brand tracking and econometrics
• Partner with creative and engineering teams to build campaign infrastructure
• Turn complex media and growth insights into clear strategies, business cases and roadmaps
• Spot opportunities, test ideas quickly, learn from the results and scale what works
• Manage agency relationships
• Design lift studies

Required qualifications

• Proven experience in integrated, brand or growth marketing
• Directly planned and executed campaigns across upper-funnel channels, such as OOH, CTV, linear TV or digital video
• Understand how to measure incremental impact
• Understand how brand, paid digital, CRM, content and product growth work together
• Ability to scale campaigns across multiple countries or regions
• Ability to manage communications outside of regular working hours to collaborate with international colleagues

Nice to have

• Experience in-house within a consumer tech brand or high-growth international business

Benefits

• 5 weeks paid vacation
• Private health & dental insurance
• Work from (almost) anywhere for up to 20 days per year
• Company-paid therapy sessions through SpringHealth
• Company-paid subscription to Headspace
• Annual company-wide week off a year
• Paid parental leave
• Time off for your birthday
• Paid volunteer time
• Development Dollars
• Leadership development
• Access to thousands of on-demand e-learnings

About the company

OpenTable is an industry leader with 70,000+ restaurant partners and 25+ years of experience. It is part of Booking Holdings, Inc.