Marketing Manager - International B2B

The role

You will lead end-to-end content strategy, execution, and optimisation of growth hacking projects, prospecting initiatives, and customer engagement campaigns. You will drive expansion across international B2B dining and hospitality markets using AI-enabled workflows and multi-channel attribution.

What you will do

• Design, build, and scale growth hacking systems and marketing campaigns for B2B customer acquisition.
• Plan and produce B2B content campaigns including research, case studies, and gated assets.
• Own and optimise end-to-end content strategy, email, website creation, and lead gen campaigns.
• Maintain B2B lead tracking reporting and multi-channel attribution frameworks.
• Leverage AI tools and predictive analytics to enhance segmentation and operational efficiency.
• Lead experimentation roadmaps by executing A/B and multivariate tests.

Required qualifications

• 8+ years of relevant experience in growth marketing, lifecycle marketing, or performance marketing within a B2B environment.
• Ability to connect multi-channel B2B attribution, full-funnel lead tracking, and campaign performance measurement.
• Experience producing B2B content with a line from content to lead generation.
• Track record as a proactive builder who thrives with ambiguous briefs.
• Strong understanding of full-funnel data, lead tracking, and attribution frameworks.
• Practical experience applying AI tools or automation to marketing workflows.
• Hands-on experience building landing pages and web assets with knowledge of HTML, CSS and Wordpress.
• Experience building email campaigns.
• Proficiency in managing Salesforce and Marketo.

Nice to have

• Experience driving international B2B growth and collaborating across cross-cultural markets.
• Strong writing/editing instincts with experience briefing designers or working with content/SEO/brand teams.
• Hands-on experience implementing multi-touch attribution models.
• Success in prospecting campaign design and customer lifecycle retention modeling.
• Experience evaluating and integrating emerging AI marketing technologies, copilots, or marketing automation platforms.
• Passion for restaurants, hospitality, and dining culture.

Benefits

• 5 weeks paid vacation
• Private health & dental insurance
• Work from (almost) anywhere for up to 20 days per year
• Company-paid therapy sessions through SpringHealth
• Company-paid subscription to Headspace
• Annual company-wide week off a year
• Paid parental leave
• Time off for your birthday
• Paid volunteer time
• Development Dollars
• Leadership development
• Access to thousands of on-demand e-learnings

About the company

OpenTable is an industry leader with 70,000+ restaurant partners and 25+ years of experience. It is part of Booking Holdings, Inc.