Director, B2B Growth Marketing (Hybrid)

The role

You will lead the B2B growth engine to help restaurants discover, adopt, and grow with products. You will own full-funnel performance across self-serve and sales-assisted motions for Independent and Enterprise restaurants.

What you will do

• Set the B2B growth strategy and operating plan across Independent and Enterprise restaurants.
• Own full-funnel performance across self-serve and sales-assisted journeys.
• Lead, coach, and develop a team of eight.
• Build a connected growth system across the customer journey including SEO, lifecycle, paid marketing, web, and marketing operations.
• Establish a performance framework and partner with Sales, Product, Engineering, Analytics, and Finance.
• Allocate budget, prioritize experimentation, and use data, automation, and AI to improve growth efficiency.

Required qualifications

• 8+ years of experience in B2B growth, demand generation, performance marketing, revenue marketing, or a related field.
• Demonstrated ownership of pipeline, conversion, and revenue outcomes.
• 3+ years leading a growth or performance marketing team.
• Experience developing managers or leading a team of meaningful scale.
• Experience designing or scaling both self-serve and sales-assisted growth motions.
• Strong analytical and technical fluency with CRM, marketing automation, attribution, reporting, experimentation, and data quality.
• Strong commercial judgment and cross-functional leadership skills.

Nice to have

• Experience in B2B SaaS, marketplaces, technology, hospitality, or another complex, multi-segment business.
• A track record of building or improving a growth engine across acquisition, activation, conversion, retention, and expansion.
• Experience using unit economics such as CAC, LTV, payback period, or contribution margin to guide investment decisions.
• Experience building a disciplined experimentation culture and applying AI or automation to improve marketing operations and decision-making.
• Experience leading distributed or globally connected teams and influencing senior stakeholders across Marketing, Sales, Product, Engineering, Analytics, and Finance.

Benefits

• Work from (almost) anywhere for up to 20 days per year
• Company-paid therapy sessions through SpringHealth
• Company-paid subscription to Headspace
• Annual company-wide week off a year
• Paid parental leave
• Generous paid vacation + time off for your birthday
• Paid volunteer time
• Development Dollars
• Leadership development
• Access to thousands of on-demand e-learnings
• Travel Discounts
• Employee Resource Groups

About the company

OpenTable is an industry leader with 70,000+ restaurant partners and 25+ years of experience. It is part of Booking Holdings, Inc.