Marketing Manager - Italy

The role

You will define and execute B2B and B2C marketing strategies to drive brand awareness and customer acquisition in Italy. You will lead cross-channel efforts and collaborate with sales and account management teams to support restaurant partner acquisition and retention.

What you will do

• Formulate and implement B2B and B2C growth and performance marketing strategies in Italy.
• Execute brand marketing campaigns, events, and local media productions and partnerships.
• Manage the full lifecycle of localized brand and performance campaigns.
• Direct cross-channel marketing efforts in SEO, Email and Performance Marketing.
• Build and leverage industry partnerships, event sponsorships, and external agency relationships.
• Establish testing frameworks and utilize data to optimize campaign performance.
• Champion the Italian market internally by collaborating with sales and account management teams.

Required qualifications

• 7+ years of professional experience in brand, partnerships, or digital marketing.
• Native-level in Italian.
• Business-level proficiency in English.
• Proven track record of developing marketing strategies and managing full-lifecycle campaigns.
• Strong analytical capabilities to leverage data, marketing platforms, and business intelligence tools.
• Demonstrated success in cross-functional stakeholder management and complex project execution.
• Bachelor's degree or equivalent practical experience.

Nice to have

• Prior marketing experience within the hospitality, lifestyle, or technology sectors.
• Deep understanding of the Italian restaurant industry and broader hospitality landscape.
• Demonstrated expertise in building cohesive brand partnership strategies.
• Ability to leverage artificial intelligence platforms to maximize operational efficiency.
• Strong adaptability and self-motivation.

Benefits

• 26 days of paid vacation
• Time off for your birthday
• Enhanced paid parental leave
• Company-paid therapy sessions through SpringHealth
• Company-paid subscription to Headspace
• Annual company-wide week off a year
• Development Dollars
• Leadership development
• Access to thousands of on-demand e-learnings
• Travel Discounts

About the company

OpenTable is an industry leader with 70,000+ restaurant partners and 25+ years of experience. It is part of Booking Holdings, Inc.