Marketing & GTM Operations Lead (Hybrid)

The role

You will architect and modernize the operational foundation connecting marketing, enablement, and customer-facing teams. You will design scalable, automated, and AI-assisted workflows across the lead-to-revenue lifecycle.

What you will do

• Audit and re-engineer end-to-end go-to-market processes
• Architect, deploy, and maintain scalable automation frameworks
• Identify, pilot, and implement practical AI applications and intelligent agents
• Serve as the technical and operational owner of the marketing technology and CRM ecosystem
• Design robust operational dashboards and reporting suites
• Partner cross-functionally with Sales, Marketing, Customer Success, and Finance

Required qualifications

• 3+ years of experience in marketing operations, revenue operations, or go-to-market operations, supporting complex B2B sales cycles
• Hands-on experience administering marketing automation platforms and CRM systems, including architecting cross-platform integrations
• Proven track record of designing, shipping, and maintaining workflow automations
• Direct experience evaluating, testing, and implementing applied AI tools or automated workflows
• Analytical skills in full-funnel data analysis, pipeline attribution modeling, and translating operational data into business recommendations

Nice to have

• Experience with enterprise integration and orchestration platforms (such as Zapier, Make, Workato, or n8n) and B2B data enrichment platforms
• Familiarity with APIs, webhooks, relational database querying (SQL), or scripting
• Experience building, deploying, or testing large language model (LLM)-based workflows or autonomous agents
• Background working within account-based marketing (ABM) or product-led growth (PLG) operating models
• Experience evaluating technology vendors, managing vendor relationships, and leading build-versus-buy analyses

Benefits

• Work from (almost) anywhere for up to 20 days per year
• Company-paid therapy sessions through SpringHealth
• Company-paid subscription to Headspace
• Annual company-wide week off a year
• Paid parental leave
• Generous paid vacation + time off for your birthday
• Paid volunteer time
• Development Dollars
• Leadership development
• Access to thousands of on-demand e-learnings
• Travel Discounts
• Employee Resource Groups

About the company

OpenTable is an industry leader with 70,000+ restaurant partners and 25+ years of experience. It is part of Booking Holdings, Inc.