Head of Lifecycle & Brand Marketing

The role

The Head of Lifecycle & Brand Marketing will lead the customer lifecycle strategy with a focus on acquisition and retention. You will own the OppFi brand, oversee creative design and content, and mentor a team of lifecycle marketing managers, designers, and marketing technology professionals.

What you will do

• Develop communication strategies to increase customer conversion at touchpoints like new loan originations and customer repayment.
• Drive the overall communications strategy and roadmap across Email, SMS, and Website.
• Act as the primary strategic owner of the Braze platform architecture.
• Partner with Data to understand customer progression and identify behaviors that drive customer value.
• Lead communications strategy for operations and transactions related to payments, servicing, and collections.
• Partner with Product leaders to deliver product marketing experiences.
• Own lifecycle KPIs and escalate metrics to Senior Leadership.
• Define and own brand and creative standards, voice, and tone.
• Represent brand and creative in executive leadership forums.
• Lead, mentor, and scale a team of 4+ direct reports.

Required qualifications

• 10+ years of marketing experience with a focus in customer marketing
• 6+ years inspiring, managing, and coaching people and teams
• FinTech experience and knowledge of working in a highly regulated environment
• Ability to break down complex problems and prioritize multiple initiatives
• Hands-on ability to perform key marketing updates in large-scale CRM platforms
• Outstanding communication skills
• Experience delivering marketing via CRM, specifically the Braze Platform

Nice to have

• Familiarity with leading Design, Prototyping, Project, Program Management and Development lifecycle tools such as Figma, Monday, Jira, etc.

Benefits

• Flexible, remote environment
• 401(k) matching program
• Generous paid time off
• Medical, dental, and vision coverage
• Tuition reimbursement
• DoorDash DashPass
• Figo pet insurance
• Rocket Lawyer
• Access to LinkedIn Learning
• Fringe lifestyle benefits platform

About the company

OppFi is a tech-enabled digital finance platform that works with banks to provide financial products and services for everyday Americans. The company supports consumers who are turned away by mainstream options to build better financial health.