Brand Campaign & Paid Media Manager

The role

You will build and run paid brand campaigns across platforms like YouTube, Google, and Reddit. You will also own campaign tracking, landing page maintenance, and performance reporting.

What you will do

• Plan, build, launch, and optimize paid campaigns for brand initiatives.
• Own targeting, bidding, creative rotation, frequency management, budget pacing, and geographic strategy.
• Manage media budgets including forecasting, pacing, reconciling, and reporting.
• Run structured tests across destinations, creative assets, audiences, and channels.
• Brief and coordinate external specialists or agencies.
• Own campaign tracking including UTM conventions, GA4 events, and Google Ads conversion tracking.
• Build and maintain landing pages with the web team.
• Maintain the brand campaign dashboard.
• Deliver a concise weekly performance report.
• Build and send email programs in HubSpot and SendGrid.

Required qualifications

• 5 to 8 years of hands-on paid media experience.
• At least three years managing Google Ads video campaigns across YouTube In-stream, In-feed, and Shorts formats.
• Experience with Reddit Ads and at least one programmatic advertising platform or direct publisher media buy.
• Deep fluency in GA4 and Google Tag Manager.
• Practical understanding of the B2B lead lifecycle.
• Hands-on experience in HubSpot or a comparable marketing automation platform.
• Experience building audience-growth campaigns for content, media, publishing, entertainment, creator-led, or brand-led initiatives.
• Strong written English.
• Experience using AI tools to improve productivity.
• Ability to maintain a work schedule that provides at least four hours of overlap with US Eastern Time on a regular basis.

Nice to have

• Experience marketing to cybersecurity, industrial, or engineering audiences.
• Familiarity with YouTube Studio analytics and channel growth.
• Experience with SendGrid or transactional email systems.
• Data skills beyond spreadsheets, such as SQL, Looker Studio, or similar tools.
• Exposure to Vimeo or other video-player analytics.

About the company

OPSWAT is a global leader in IT, OT, and ICS critical infrastructure cybersecurity. They deliver an end-to-end platform to protect complex networks, secure devices, and ensure compliance.