Senior Vice President, Integrated Communications (Consumer)

The role

This person will oversee strategic planning and day-to-day execution for consumer brands. They will lead integrated campaigns across earned media, influencer partnerships, social content, experiential activations, and paid amplification.

What you will do

• Support leadership on implementing new protocols and policies
• Concept and implement structural changes to optimize efficiency and improve work quality
• Direct client strategy, brand messaging, tentpole campaign concepts, and high-stakes comms
• Oversee a team of integrated strategists
• Provide client counsel on influencer strategy
• Host brainstorms and lead the creation of share-worthy moments
• Ensure development and execution of influencer paid and organic campaigns
• Lead team finances including managing profitability, staffing matrixes, planning and budgeting
• Review inbound pipeline and develop proposals to win new business

Required qualifications

• 13-15+ years of directly relevant experience ideally within the consumer space
• Overseen large teams across multiple accounts, workflows or projects
• Understand how to employ creativity to make something uniquely compelling to share with an audience
• Able to earn and keep client trust
• Proven track record of winning new business and signing incremental SOWs with existing clients

Nice to have

• Experience in integrated marketing and communications across earned, influencer, experiential, and other channels is valued

About the company

Orchestra is a strategic communications and marketing company. It is made up of leading firms including BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR.