Vice President, Paid Media

The role

The Vice President, Paid Media will lead paid media strategy across multiple client accounts and oversee end-to-end multi-channel campaigns. This senior leadership role involves serving as a strategic partner to clients and helping to develop the Paid Media practice and its team members.

What you will do

• Lead paid media strategy across multiple client accounts
• Develop audience-first, channel-agnostic paid media strategies
• Serve as a senior paid media counselor to clients and internal account leaders
• Oversee integrated media planning across various channels
• Guide teams through campaign planning, activation, optimization and measurement
• Review media plans, campaign setups, reporting and strategic deliverables
• Manage, mentor and develop paid media team members
• Partner with the Head of Paid Media on team structure, resourcing, workflow and operational best practices
• Collaborate with colleagues across various Orchestra capabilities
• Partner with client and growth teams to identify organic growth and new business opportunities

Required qualifications

• 10+ years of paid media experience, including significant experience developing and overseeing integrated, multi-channel media strategies
• Strong agency experience managing multiple clients, teams and competing priorities in a fast-paced environment
• Deep understanding of the paid media ecosystem, including paid social, search, and programmatic
• Broader experience across channels such as CTV, streaming audio, OOH, print and publisher partnerships
• Demonstrated ability to translate business and communications objectives into audience, channel, investment and measurement strategies
• Strong client leadership skills and experience advising and presenting to senior-level client stakeholders
• Proven experience managing, mentoring and developing media professionals
• Strong understanding of campaign measurement, reporting and optimization
• Experience contributing to new business, organic growth, scoping and/or proposal development
• Excellent written and verbal communication skills
• Collaborative, entrepreneurial leadership style
• Strong judgment, organization and attention to detail

Nice to have

• experience across multiple industries or client verticals

Benefits

• end of year bonuses based on firm, team and individual performance

Before you apply

• information that you submit may be shared with our network agencies
• By providing your information, you are consenting to allow Orchestra and its subsidiaries to keep your information on file and to contact you regarding job opportunities, recruitment events and other

About the company

Orchestra is a strategic communications and marketing company built for today’s complex and fragmented world. It is made up of leading firms including BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR.