Orchestra
Head of Agency Marketing
New York, N.Y.. Posted 2 months ago
The role
The Head of Agency Marketing will define and lead the vision for how Orchestra shows up in the world. This individual will set brand and communications strategy, manage the budget, and lead a cross-functional team.
What you will do
- Own and set Orchestra's external communications vision and strategy
- Build and manage the budget for the brand and communications function
- Elevate the profile of the CEO, President, Chief Culture Officer, and other top voices
- Own major moments including Cannes Lions end-to-end
- Build relationships across top-tier outlets and emerging platforms
- Monitor emerging writers, outlets, and media tactics
- Set the editorial and narrative standard for Orchestra's stories
- Align external brand positioning with internal communications
- Establish clear KPIs and a data-informed feedback loop
- Build, lead, and mentor a cross-functional team
Required qualifications
- 15+ years of experience in public relations, marketing, communications, or brand storytelling
- Demonstrated experience owning a function's strategy, budget, and team
- Proven ability to develop and lead external communications strategies
- Strong, existing relationships with journalists, editors, and/or creators
- Demonstrated success securing high-impact press, speaking engagements, and thought leadership opportunities
- Experience concepting, budgeting, and executing brand activations, events, or cultural moments
- Exceptional writing and storytelling skills
- Strong editorial judgment and instinct
- Ability to operate as both strategist and executor
- Data-driven approach to managing marketing and communications initiatives
- Extremely strong interpersonal, written communication, and organizational skills
Nice to have
- agency or in-house leadership experience
About the company
Orchestra is a strategic communications and marketing company. It is made up of leading firms including BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR.