Orchestra
Senior Account Executive, Real Estate
San Francisco, CA. Posted a month ago
The role
The Senior Account Executive will manage day-to-day client relationships and develop communications strategies. You will drive media relations and storytelling opportunities while managing account teams and project deliverables.
What you will do
- Develop and execute integrated strategies and campaigns across earned and owned media
- Serve as a trusted day-to-day contact for multiple client accounts
- Identify compelling story angles, develop pitches and lead proactive media outreach
- Build and maintain relationships with key reporters and editors
- Use news judgment to identify creative opportunities for earned media coverage
- Write and edit press releases, op-eds, talking points, fact sheets, communications plans and media briefs
- Develop content for owned channels including LinkedIn and Instagram
- Staff client meetings, media interviews and events
- Help manage account teams, delegate assignments and mentor junior colleagues
- Contribute to new business development including research, strategy and pitch development
Required qualifications
- 3–4+ years of strategic communications, public relations or relevant media experience
- Strong media relations skills, news judgment and experience building relationships with reporters and editors
- Exceptional writing and editing skills
- Strong project management skills
- Sound judgment and confidence communicating with clients, senior executives, reporters and internal teams
- Intellectual curiosity and a genuine interest in real estate, development, hospitality, architecture, design and the built environment
About the company
Orchestra is a strategic communications and marketing company. It is made up of leading firms including BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR.