Orchestra
Senior Account Executive, Integrated Communications
New York, N.Y.. Posted a month ago
The role
This person will lead strategic planning and influencer initiatives for various clients. They will manage account teams and help brands activate across emerging platforms.
What you will do
- Provide client counsel on influencer strategy
- Lead client relationships and day-to-day contact
- Develop and execute influencer paid and organic campaigns
- Establish, cultivate, and maintain media and influencer relationships
- Ensure influencer marketing activities comply with legal and regulatory requirements
- Implement and enforce company policies regarding influencer marketing
- Track, analyze, and report on key metrics related to influencer programs
- Use data insights to optimize influencer campaigns
- Set the tone for client meetings and drive projects forward
- Work with cross-functional partners including compliance, legal, creative, product marketing, data, and copywriting teams
Required qualifications
- 3-5 years of Public Relations experience
- Ability to think through communication strategies and deliver tangible results
- Understanding of the current social, digital, and activation landscape
- Knowledge of emerging trends and talent
- Record of securing coverage through media relations, influencer engagement, and targeted outreach
- Expertise in both organic and paid advocacy strategies
- Ability to be detail-oriented and manage multiple clients and deadlines
- Strong written and verbal communication skills
- Experience with daily management of junior level staff members
- Capable of working independently and in a team-oriented atmosphere
- Comfortable working across industries
Nice to have
- agency experience
About the company
Derris is part of Orchestra, a strategic communications and marketing company. Orchestra is made up of leading firms including BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR.