Director, Consumer Health & Wellness (Public Relations)

The role

You will lead integrated communications strategies for consumer health and wellness brands. You will develop consumer-first narratives, build brand awareness, and drive earned media.

What you will do

• Develop long-term strategies and tentpole campaigns
• Build rapport with clients and interagency partners
• Craft pitches and conduct direct media outreach
• Originate earned-first ideas and creative campaigns
• Provide quantitative and qualitative insights
• Develop strategies to secure placements in new outlets
• Mentor and coach junior team members

Required qualifications

• 7–9+ years of experience in public relations and integrated communications
• Significant experience across consumer health, wellness, and lifestyle brands
• Portfolio of consumer health campaigns that have driven earned media
• Experience translating health, science, or wellness topics into consumer narratives
• Deep understanding of the consumer health and wellness landscape
• Established relationships with consumer, health, wellness, lifestyle, and business media
• Proven experience developing creative, insight-driven campaigns
• Demonstrated success leading client relationships and agency teams
• Strong organizational and time management skills

Benefits

• Generous PTO that scales with tenure
• Summer Fridays
• Day of Rests for mental health
• Caregiving days
• Unsick Days dedicated to preventative care
• Smalls In Sync program for collaboration and solo work
• 100% employer-covered medical plan
• 401k match up to 4%
• Dental
• Vision

Before you apply

• Information submitted may be shared with network agencies
• Information may be kept on file to contact you regarding job opportunities, recruitment events and other related updates

About the company

Orchestra is a communications company that has acquired nine firms including Small Girls PR. Small Girls PR is an agency that handles diverse client experiences.