Director, Influencer Marketing (Consumer)

The role

The Director, Influencer Marketing (Consumer) will lead multi-faceted influencer campaigns across various industries. You will oversee influencer casting, negotiation, and strategy while collaborating with PR and integrated teams to drive measurable impact.

What you will do

• Ideate, build, and execute multi-faceted influencer campaigns.
• Develop client-facing strategies and social media reports.
• Collaborate with PR and integrated teams to create influencer strategies.
• Connect online and offline efforts to drive real-world action.
• Oversee influencer casting, negotiation, contracting, and content management.
• Stay ahead of emerging platforms, technologies, influencers, and trends.
• Foster positive relationships between clients, influencers, and consumers.
• Build and maintain strong influencer partnerships.
• Support new business development through calls, scopes of work, and proposals.
• Act as agency liaison with social platforms, influencers, and partner agencies.

Required qualifications

• 5-7 years of relevant experience in influencer marketing, social media and/or PR.
• Demonstrated ability to think through communication strategies and deliver tangible results.
• Strong client management experience serving as a trusted senior advisor.
• Understanding of the current social / digital as well as activation landscape and unique advocacy strategies across platforms.
• Experience working within highly matrixed organizations.
• Deep knowledge of emerging trends and talent.
• Expertise in both organic and paid advocacy strategies.
• Experience leading the execution of influencer programs across activations.
• Ability to be detail-oriented, manage multiple clients and meet deadlines.
• Experience with daily management of junior level staff members and management up to senior executive.
• Capable of working both independently and in a dynamic, high energy, team-oriented atmosphere.
• Comfortable working across industries.

Nice to have

• Desire to constantly innovate and test new things, not just follow a pre-established playbook

Before you apply

• Information submitted may be shared with network agencies.
• By providing information, you consent to allow Orchestra and subsidiaries to keep information on file and contact you regarding job opportunities, recruitment events and other related updates.

About the company

Orchestra is a strategic communications and marketing company that integrates people, platforms, and stories. It is made up of several firms including BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR.