Vice President, Influencer Marketing (Advocacy)

The role

You will lead influencer strategy across the Impact & Philanthropy and Public Affairs practices. You will develop integrated programs, counsel senior clients, and mentor team members to grow influencer marketing capabilities.

What you will do

• Lead integrated creator, influencer and celebrity strategies across Public Affairs and Impact & Philanthropy
• Develop culturally relevant programs that translate complex policy, social and philanthropic issues into stories
• Build ecosystems of influence across creators, advocates, experts, community leaders and cultural figures
• Counsel senior clients on audience and messenger strategy, creator partnerships, cultural moments, reputational considerations and emerging opportunities
• Lead influencer programs from strategy through execution and measurement
• Partner across Public Affairs, Impact & Philanthropy, and other client verticals
• Mentor team members and support new business

Required qualifications

• 8+ years of experience leading influencer, creator, advocacy, social impact, public affairs or integrated communications programs
• Proven experience developing influence strategies around complex issues, causes, policy, advocacy or mission-driven work
• Deep understanding of the modern influence ecosystem, including creators, advocates, experts, community leaders and other trusted voices
• Strong understanding of how culture, public opinion and information move across social and digital platforms
• Experience managing influencer program budgets, talent negotiations and contracts
• Strong judgment around sensitive issues, reputational risk and messenger credibility
• Experience leading integrated programs, developing teams and balancing strategic thinking with hands-on execution

Benefits

• Eligibility for an end of year bonus based on firm, team and individual performance

Before you apply

• Information submitted may be shared with network agencies
• By providing information, you consent to allow Orchestra and its subsidiaries to keep your information on file and contact you regarding job opportunities, recruitment events and other related updates

About the company

Orchestra is a strategic communications and marketing company. It is made up of leading firms including BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR.