Vice President, Influencer Marketing (Consumer)

The role

The Vice President, Influencer Marketing will lead strategic creator, influencer, and celebrity programs across industries. This role involves designing omnichannel ecosystems that connect social, PR, experiential, partnerships, and media.

What you will do

• Architect and lead integrated creator, influencer and celebrity strategies
• Develop first-to-market, culturally resonant programs
• Design omnichannel ecosystems connecting social, PR, experiential, partnerships and media
• Counsel senior clients on modern influence strategy
• Lead high-profile campaigns from concept through execution
• Build and maintain relationships with creators, celebrities, talent agencies and platform partners
• Translate brand objectives into creator-led storytelling frameworks
• Integrate paid and organic efforts strategically
• Partner with PR, media, experiential, content and growth teams
• Monitor performance across awareness, engagement, earned impact and conversion metrics

Required qualifications

• 8+ years of experience leading strategic creator, influencer, celebrity or brand partnership programs across multiple industries
• Proven track record of developing innovative, first-to-market programs that drive cultural impact and measurable business results
• Deep understanding of the modern influence ecosystem
• Experience blending PR-driven storytelling with data-informed paid strategy
• Experience managing influencer program budgets and navigating talent and legal contracts
• Established network across creators, celebrities, talent agencies, platforms and cultural tastemakers
• Strong executive presence and client counsel skills
• Demonstrated ability to lead omnichannel programs that connect digital and IRL experiences
• Strong business acumen, including budget oversight, contract negotiation, forecasting and performance reporting
• Creative, entrepreneurial thinker

Benefits

• Eligibility for an end of year bonus based on firm, team and individual performance

Before you apply

• Information you submit may be shared with our network agencies
• By providing your information, you are consenting to allow us and our subsidiaries to keep your information on file and to contact you regarding job opportunities, recruitment events and other related

About the company

Orchestra is a full-service marketing-communications firm that offers clients across sectors unparalleled strategy, storytelling, and data science expertise. Its growing team of 700+ storytellers and strategists is shaping what's next in communications.