Vice President, Creative Strategy (Social Media)

The role

This individual will lead the development of social-first strategies and campaigns for consumer brands. They will act as both a senior strategic leader and a hands-on practitioner by conducting research, uncovering insights, and building strategic narratives.

What you will do

• Lead the development of social-first brand, content, channel, and campaign strategies.
• Personally lead the strategic process from research through recommendation.
• Translate social platform behaviors into actionable insights for brands.
• Define strategic architecture including audience, brand role, and channel roles.
• Serve as a senior strategic counselor to clients.
• Partner across communications, influencer, experiential, account, and production teams.
• Lead and participate in brainstorms.
• Pressure-test campaign concepts against social behavior and platform realities.
• Maintain a pulse on emerging platforms, communities, and internet culture.
• Establish KPIs and measurement frameworks for social-first campaigns.

Required qualifications

• 10+ years of experience in social strategy, brand strategy, cultural strategy, or a related discipline.
• Significant experience in a social, communications, marketing, or integrated agency environment.
• Demonstrated experience independently leading social-first strategy for major consumer brands.
• Deep experience with social listening, audience research, cultural analysis, competitive intelligence, trend forecasting, and qualitative and quantitative research methodologies.
• Proven ability to develop strategic frameworks, narratives, and briefs.
• Deep understanding of social platforms including TikTok, Instagram, YouTube, Reddit, Pinterest, and emerging channels.
• Experience developing social-first strategies that extend across creators, earned media, content, partnerships, and experiential.
• Strong experience contributing to new business, including research, ideation, and pitch presentation.
• Proven ability to build trusted relationships with senior clients.
• Strong facilitation skills for leading strategic working sessions and brainstorms.
• Ability to operate as both strategist and executor.
• Extremely strong presentation, written communication, interpersonal, and organizational skills.

Benefits

• Bonus potential

Before you apply

• Information submitted may be shared with network agencies.
• Consenting to allow Orchestra and subsidiaries to keep information on file for future job opportunities, recruitment events, and updates.

About the company

Orchestra is a strategic communications and marketing company that integrates people, platforms, and stories to help clients build influence. It is made up of several firms including BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward, and Small Girls PR.