Associate Director, Social Media, Real Estate & Hospitality

The role

The Associate Director of Social Media will lead social media initiatives for agency clients. This person will create and publish content, manage communities, and drive social media strategy.

What you will do

• Lead client accounts as the primary point of contact
• Drive social media strategy and present recommendations
• Oversee development of content calendars, creative concepts, and campaign timelines
• Direct content production and social activations including shoots and influencer partnerships
• Manage day-to-day client communications
• Partner with PR teams, content creators, and designers
• Guide reporting and analytics to evaluate performance
• Mentor and support junior staff

Required qualifications

• Bachelor’s Degree
• 4+ years of proven work experience in the field of social media
• Fluency in social media platforms including Instagram, TikTok and Facebook
• Proficiency using content planning and social media analytics tools (ex: Later, Sprout Social, Dash Hudson)
• Proficiency in Canva, Figma or Adobe Creative Suite
• An eye for detail and strong grasp of high-end brand aesthetics
• Experience with onsite content creation and post-production edits for platforms such as Instagram Reels
• Knowledge and passion for New York City real estate, hotels and architecture
• Ability to work in a fast-paced environment across multiple clients
• Enjoys pop culture and staying in-the-know on current stories and happenings
• Does not have a fear of heights as they’ll regularly attend construction site tours

About the company

Orchestra is a strategic communications and marketing company. M18 is a leading public relations company specializing in hospitality, real estate, and design.