Growth Marketing Manager, Paid Acquisition

The role

You will own and scale paid social channels and build an AI-powered growth system. You will manage campaigns across Meta, YouTube, and TikTok to drive performance against targets.

What you will do

• Lead strategy, execution, and scaling across Meta, YouTube, TikTok, and emerging channels
• Manage campaigns end-to-end and drive performance against CPA, LTV/CAC, and ROAS targets
• Test and iterate on UGC, video, and static ads
• Leverage AI across creative, testing, and analysis
• Run structured, high-velocity experiments across audiences, creatives, and funnels
• Build and scale partnerships across influencers, publishers, and communities
• Improve landing pages, messaging, and conversion flows

Required qualifications

• 7+ years in growth, performance marketing, or user acquisition
• Minimum of a BA in Economics/Business or a BS in Math, Computer Science, Statistics, or another engineering discipline
• Experience managing and scaling paid social channels with at least a 6-figure monthly budget per channel
• Comfortable launching campaigns, pulling data, and iterating on creatives
• Strong analytical foundation (CAC, LTV, retention, incrementality)
• Strong creative instincts
• Already using AI tools in your workflow
• Experience with analytics tools such as Amplitude, HubSpot, Appsflyer, Google Analytics, etc.
• Strong understanding of attribution, tracking, and measurement (GTM, MMPs, pixels)

Nice to have

• Experience in fast-growing PLG or subscription businesses with LTV/CAC-focused acquisition

About the company

Otter.ai is in the business of shaping the future of work. It is a tool for meeting transcription, summarization, and collaboration using artificial intelligence.