Head of Brand & Storytelling

The role

The Head of Brand & Storytelling will define and codify Otter's brand promise, personality, and verbal identity. You will own brand strategy end to end, including PR, communications, social, and community.

What you will do

• Define and codify Otter's brand promise, personality, tone of voice, and verbal identity system.
• Partner with product, design, and marketing to ensure brand consistency.
• Evolve brand positioning as the category shifts to AI-native conversational intelligence.
• Own the strategy for brand campaigns with in-house creative teams and agencies.
• Build core narratives to position Otter.ai as a category leader.
• Develop executive thought leadership including bylines, talk tracks, and interviews.
• Turn product milestones and customer results into stories.
• Work with the partnerships team to develop brand partnerships.
• Build out organic social strategy and execution across channels.
• Build and nurture community to drive organic advocacy.

Required qualifications

• Proven chops in brand, communications, or integrated marketing roles at B2B SaaS companies.
• Track record of building or substantially sharpening a brand's narrative and voice.
• Direct experience running PR/comms including media relationships and announcement strategy.
• Direct experience running social/community.
• Strong writing and editing skills.
• Comfort with ambiguity and a bias to ship.
• Ability to set strategy and roll up sleeves to build.

Nice to have

• Experience at a company under ~$500M ARR

About the company

Otter.ai is in the business of shaping the future of work. Their mission is to make conversations more valuable using artificial intelligence for meeting transcription, summarization, and collaboration.