Senior Business Manager, D2C Americas

The role

This role drives the performance and growth of the Direct-to-Consumer business across the Americas. You will establish operating cadences, identify growth opportunities, and work cross-functionally to connect business performance to priorities.

What you will do

• Build weekly, monthly, and quarterly business reviews, executive scorecards, and reporting frameworks.
• Connect hardware sales, traffic, conversion, product mix, and membership attach to understand business drivers.
• Partner with Analytics and Commerce Product to identify and track conversion opportunities.
• Assess the business impact of promotions, discounts, and growth initiatives.
• Develop business cases, forecasts, and scenarios to quantify growth opportunities.

Required qualifications

• 8+ years of experience in business operations, business management, or e-commerce.
• Strong understanding of e-commerce business drivers including traffic, conversion, product mix, pricing, promotions, and customer purchasing behavior.
• Experience establishing business operating rhythms, performance reviews, and cross-functional planning processes.
• Strong analytical and quantitative skills to interpret complex data and develop business cases.
• Strong Excel/Google Sheets skills.
• Familiarity with analytics and BI platforms such as Amplitude, Tableau, or Databricks.
• Excellent business judgment, executive communication, and cross-functional collaboration skills.
• Highly proactive, intellectually curious, and comfortable building processes from the ground up.

Nice to have

• Experience in high-growth consumer technology, wearables, or subscription businesses.
• Familiarity with conversion optimization, experimentation, and incrementality measurement.
• Experience evaluating pricing, promotions, and channel performance, including potential cannibalization.

Benefits

• Competitive salary and equity packages
• Health, dental, vision insurance, and mental health resources
• An Ōura Ring of your own plus employee discounts for friends & family
• 20 days of paid time off
• 13 paid holidays
• 8 days of flexible wellness time off
• Paid sick leave
• Parental leave

Before you apply

• Not considering candidates residing in Alaska (AK), Delaware (DE), Iowa (IA), Mississippi (MS), Nebraska (NE), South Dakota (SD), West Virginia (WV), and Wisconsin (WI).

About the company

ŌURA products help the global community gain knowledge of readiness, activity, and sleep quality using the Oura Ring and connected app. The company is a quickly growing business focused on helping people live healthier and happier lives.