Principal Art Director, Product (Fixed-Term)

The role

The Principal Art Director, Product will own and evolve Oura's visual language for illustration, photography, and iconography in the Oura App. This senior individual contributor role involves setting photography direction, building illustration systems, and partnering with Product Design and Design Systems.

What you will do

• Own and evolve Oura's product visual language for illustration, photography, and iconography.
• Set photography direction and curation standards for product surfaces.
• Build and steward illustration systems.
• Partner with Product Design and Design Systems to ensure assets support UI.
• Provide rigorous and actionable feedback in critiques.
• Ensure coherence at scale across product states, flows, and platforms.
• Develop creative briefs, references, and review rituals.
• Source, onboard, direct, and manage external talent.
• Build relationships across design, product, engineering, brand, and marketing.
• Explore how AI and agentic tools can accelerate the creative process.

Required qualifications

• 15+ years of design experience.
• At least 10 years operating as a high-influence individual contributor at a staff or principal level.
• A portfolio that demonstrates exceptional UI craft alongside systems thinking.
• Ability to hold and defend a strong aesthetic point of view.
• Deep fluency with mobile design including interaction patterns, platform conventions, and motion.
• Strong curatorial instincts across imagery, motion, and visual storytelling.
• Excellent communication skills.
• Pattern of proactive cross-functional collaboration.
• Familiarity with how AI and agentic tools are changing design practice.

Nice to have

• Experience working on health, wellness, or other trust-sensitive products.
• A history of improving the design culture of teams through example and craft.
• Experience working with contractors including writing RFPs, vetting, hiring, and directing.
• Experience navigating the intersection of product design and brand expression.
• A point of view on motion, microinteraction, and the role of delight in utility-forward products.
• Curiosity about the world and a passion for great design.

About the company

ŌURA's products help a global community gain knowledge of their readiness, activity, and sleep quality using the Oura Ring and its connected app. The company is a quickly growing organization focused on helping people live healthier and happier lives.