Senior Product Marketing Manager, Workflows

The role

You will own the go-to-market strategy for the workflows product pillar. You will conduct customer research, build positioning and messaging, and lead the AI narrative for workflows. You will partner with Product and R&D to influence the roadmap and drive product adoption.

What you will do

• Run research that maps real jobs to specific workflows
• Build positioning and messaging for workflows as a product family
• Define the AI story for workflows and agents
• Partner with Product and R&D to decide which workflows to build and sequence launches
• Bring customer and market evidence into roadmap decisions
• Shape how workflows appear in the product, website, and Sales enablement
• Plan launches with in-product guidance, training, and proactive communication
• Define kill criteria and success metrics before launch
• Build proof points with customers
• Run campaigns that move accounts from one workflow to several

Required qualifications

• 5+ years in marketing
• At least 3 years in B2B SaaS product marketing
• Experience marketing to business users and operators
• Experience marketing workflow, automation, or process software
• Hands-on AI fluency
• Customer research chops
• A bias for ownership and comfort in a messy environment
• Discipline on measurement

Benefits

• An honest, open culture that emphasizes feedback and promotes professional and personal development
• An opportunity to work with a global team, distributed worldwide
• 6 self care days per year
• Opportunity to participate in SPIF (sales contests) monthly!
• Incredible promotion opportunities

About the company

PandaDoc provides an all-in-one document workflow automation platform that helps fast scaling teams create, manage, and sign digital documents. The company empowers more than 65,000 growing organizations.