Senior Product Marketing Manager, CPQ

The role

You will own the go-to-market strategy for the CPQ product line. You will define positioning, messaging, and campaigns for Sales leaders and RevOps professionals.

What you will do

• Own the CPQ GTM strategy.
• Lead AI positioning for CPQ.
• Partner with the Product team to bring customer data and market feedback to roadmap conversations.
• Own the product narrative for Sales leaders and RevOps.
• Partner with demand gen to develop and execute campaigns.
• Enable Sales to sell and expand through tools and win/loss analysis.
• Drive post-launch adoption and expansion by working with Customer Success and Sales.

Required qualifications

• 5+ years in marketing.
• At least 3 years in B2B SaaS product marketing.
• Demonstrated experience marketing to business buyers (Sales Ops, RevOps, Finance, IT) and technical operators.
• Hands-on fluency with AI tools.
• Content strategy and direction chops.
• Campaign planning and demand gen collaboration experience.
• Ability to progress before the plan is finished.
• Evidence of taking a half-built program to launch.

Nice to have

• Experience marketing to or working alongside sales and operations professionals.
• Experience in sales tech, revenue operations, or quote-to-cash workflows.

Benefits

• An honest, open culture that emphasizes feedback and promotes professional and personal development
• An opportunity to work with a global team, distributed worldwide
• 6 self care days per year
• Opportunity to participate in SPIF (sales contests) monthly!
• Incredible promotion opportunities

About the company

PandaDoc provides an all-in-one document workflow automation platform that helps fast scaling teams accelerate the ability to create, manage, and sign digital documents. The company is known for work-life balance, kind co-workers, and creative virtual team-bonding events.