Brand and Marketing Creative Principal

The role

The Brand and Marketing Creative Principal will bring the brand to life through visual and written content. You will build an AI-native creative practice and direct production for owner stories, home photography, and marketing design.

What you will do

• Plan and run shoots for owners, founders, influencers, and destinations
• Write and conduct interviews with owners and guests
• Turn footage into videos, social content, and advertising spots
• Hire and direct professional camera crews and photographers
• Use AI to assemble finished video assets from footage and stills
• Manage a trusted bench of photographers, editors, and designers
• Run the owner testimonial program end to end
• Build and iterate on AI creative systems and prompt libraries
• Set photography and video standards for home collections across destinations
• Lead design for launch emails, ads, decks, and print

Required qualifications

• Seven or more years in brand, design and creative work
• At least two years in a lead role
• Experience in-house at a brand people admire, or at an agency that serves them, or both
• A portfolio with real taste
• Premium work across identity, digital, print, video and campaigns that you designed or art directed yourself
• Experience building a design system

Benefits

• Competitive base salary
• Meaningful equity
• Discretionary time off
• Premium medical, dental, and vision coverage for you and your family
• Sponsored memberships to One Medical, Peloton, and WellHub
• 401(k)
• Paid parental leave for primary and secondary caregivers
• Home office stipend
• Monthly internet and cell phone reimbursement
• Quarterly team gatherings
• Ongoing learning and development investment

About the company

Pacaso makes second home ownership possible and enjoyable through a co-ownership model. The company has facilitated more than $1.2 billion in gross real estate transactions across 40+ destinations.