Growth Marketing Lead, Performance (Contract)

The role

You will run paid acquisition and a structured testing program for Pacaso's growth team. You will build, launch, and optimize campaigns, manage budgets, and report results to drive down-funnel outcomes.

What you will do

• Execute paid acquisition across required platforms.
• Build, launch, and optimize campaigns.
• Manage structure, bidding, budgets, audiences, and pacing.
• Implement AI-native ways to build and maintain campaigns.
• Execute the testing program using A/B and multivariate tests.
• Optimize to down-funnel outcomes like consultations and tours.
• Lead creative testing by writing test briefs and reporting wins.
• Test new channels using a set share of budget.
• Recommend budget shifts using incrementality.
• Report weekly on spend, production, tests, and learnings.

Required qualifications

• 4+ years in growth and performance marketing doing execution at a fast-growing company or growth agency
• AI fluency for analysis, mining search terms, generating ad variants, and building workflows
• $1M+ in lifetime ad spend managed personally across at least four required platforms
• Track record of A/B and multivariate tests including at least one incrementality or lift test
• Experience with high-consideration, long-cycle purchases
• Lead generation optimized to CRM outcomes
• Clear writing
• Comfort working independently as a contractor
• Deep knowledge of Google Ads (Search, Performance Max, Demand Gen, YouTube, Display, and remarketing)
• Deep knowledge of Meta (Facebook and Instagram)
• Deep knowledge of LinkedIn
• Deep knowledge of Reddit and Microsoft Ads

Nice to have

• Connected TV through YouTube or programmatic
• Programmatic and native
• TikTok
• AI search and answer engine ads
• Experience reaching affluent or high-net-worth audiences
• Salesforce offline conversion setups
• SQL
• Exposure to marketing mix modeling or third-party incrementality measurement
• Work for a premium brand

Benefits

• Competitive base salary and meaningful equity
• Discretionary time off
• Premium medical, dental, and vision coverage
• Sponsored memberships to One Medical, Peloton, and WellHub
• 401(k)
• Paid parental leave
• Home office stipend
• Monthly internet and cell phone reimbursement
• Quarterly team gatherings
• Learning and development investment

About the company

Pacaso makes second home ownership possible and enjoyable through a co-ownership model. The company has facilitated more than $1.2 billion in gross real estate transactions across 40+ destinations.