Founding Growth Lead

The role

The Founding Growth Lead will build systems and programs to turn market awareness into qualified enterprise pipeline. You will work across paid acquisition, email, website conversion, content distribution, ABM, SEO, AEO, and emerging channels.

What you will do

• Scale paid and digital programs that generate qualified enterprise pipeline
• Test and develop new channels, audiences, and campaigns
• Improve website conversion, landing pages, messaging, and tracking
• Own email, nurture, segmentation, and marketing automation
• Measure performance across channels, pipeline, and revenue
• Build ABM programs for priority enterprise accounts
• Distribute content across paid, owned, SEO, and AEO channels
• Manage agencies, contractors, and specialized partners
• Partner with Sales to improve lead quality and accelerate pipeline

Required qualifications

• 3-7 years of growth, digital, demand generation, or ABM experience

Nice to have

• Experience marketing enterprise technology with a sales-led buying process
• Experience across several channels, including paid digital, email, website, and content
• Working knowledge of marketing automation, attribution, CRM reporting, and website tracking
• Understanding of MQLs, SQLs, pipeline, and revenue conversion
• Depth in at least one channel and the ability to learn adjacent channels quickly
• Evidence of fast career progression and strong learning ability
• Experience at a rapidly growing startup or a top-tier university background

Benefits

• Health, Vision, and Dental benefits
• Take-what-you-need Paid Vacation
• Life Insurance and Accidental Insurance
• Short-Term Disability Coverage
• Generous salary and equity for all staff
• 401k option
• Paid parental leave
• Yearly learning and development stipend
• Commuter benefits for Bay Area and New York employees
• Uber ride stipend if you ever have to work late in the office
• Remote office home stipend for remote employees
• Free professional headshot

Before you apply

• Chat with Christy - Founding GTM Recruiter - 30 mins
• Chat with Jason Feng - 30-45 mins
• Proficiency Assessment - Account Prioritization Case Study
• Final Interview - ~3 hours
• Brief Background Check and Reference Check

About the company

Pallet is building AI Agents to transform the physical economy. Their mission is to increase the efficiency of the global supply chain by automating manual workflows.