GTM Strategy: Products and Markets

The role

This generalist GTM role involves building and scaling go-to-market motions at the intersection of product, sales, marketing, partnerships, and strategy. You will execute high-priority growth initiatives, product launches, and market research to drive company growth.

What you will do

• Partner with leadership to identify and execute high-priority GTM initiatives.
• Develop and refine market positioning, messaging, and customer narratives.
• Lead product launches and coordinate execution across product, engineering, sales, and marketing.
• Create sales enablement materials including competitive positioning and demo narratives.
• Design and execute growth initiatives including outbound campaigns and account-based marketing.
• Analyze sales calls, customer feedback, pipeline data, and product usage.
• Build customer case studies and proof points.
• Improve operational processes across marketing, sales, and customer-facing teams.
• Conduct market, competitive, and customer research.

Required qualifications

• 3+ years of experience in consulting, investment banking, private equity, corporate strategy, business operations, growth, or strategy & operations at a high-growth startup.
• Exceptional analytical and structured problem-solving skills.
• Strong written and verbal communication skills.
• Ability to operate effectively in ambiguous, fast-changing environments.
• Experience using AI tools for research, analysis, workflow automation, or content creation.
• Comfort working with data from CRM, analytics, product, or sales systems.
• Strong ownership mentality and willingness to execute at both strategic and tactical levels.

Nice to have

• Experience in growth, product marketing, partnerships, business operations, or revenue operations.
• Familiarity with B2B SaaS and enterprise sales motions.
• Experience working directly with sales teams and customer-facing functions.
• Experience building processes from scratch in an early-stage company.

Benefits

• Health, Vision, and Dental benefits
• Take-what-you-need Paid Vacation
• Life Insurance and Accidental Insurance
• Short-Term Disability Coverage
• Generous salary and equity for all staff
• 401k option
• Paid parental leave
• Yearly learning and development stipend
• Commuter benefits for Bay Area and New York employees
• Uber ride stipend if you ever have to work late in the office
• Remote office home stipend for remote employees
• Free professional headshot

Before you apply

• Chat with Head of Marketing (15-20 mins)
• Chat with a leader on the team + live-case study (45 minutes)
• Final Interview (~3 hours)
• Background Check & Reference Check

About the company

Pallet is building AI Agents to transform the physical economy. The company's mission is to increase the efficiency of the global supply chain by automating manual workflows.