Product Marketing Manager

The role

The Product Marketing Manager – Risk Shield executes go-to-market programs for the Risk Shield portfolio. This role develops messaging, sales content, and customer communications to support commercial teams and member retention.

What you will do

• Support execution of go-to-market initiatives across the Risk Shield portfolio
• Develop and maintain sales presentations, playbooks, battlecards, one-pagers, case studies, and customer-facing materials
• Create and manage customer communications across implementation, onboarding, renewal, and retention touchpoints
• Develop customer proof points, success stories, case studies, and value narratives
• Partner with Sales and Customer Management teams to support enablement and training initiatives
• Maintain and continuously improve sales and enablement content within Seismic and other commercial platforms
• Support Consultant First, National, and Member engagement programs through content and program execution
• Conduct competitive and market research to support messaging, enablement, and sales strategies
• Gather and synthesize field feedback to identify opportunities for improving messaging, content, and customer experience
• Partner with Marketing, Product, and Commercial teams to support product launches, campaigns, and GTM programs

Required qualifications

• Strong writing, communication, and storytelling skills
• Ability to translate complex concepts into clear, compelling content
• Experience developing sales enablement and customer-facing materials
• Strong project management and organizational skills
• Ability to manage multiple projects and stakeholders simultaneously
• Strong collaboration skills and comfort working across cross-functional teams
• Analytical mindset with the ability to turn insights into action
• Proficiency with presentation development and content management tools
• Proficiency with AI-powered productivity, research, and content development tools
• Curiosity and aptitude for identifying new AI use cases
• 5-8 years of experience in Product Marketing, Marketing, Sales Enablement, Communications, Product Management, or related fields
• Bachelor's degree required

Nice to have

• Experience supporting B2B sales organizations
• Healthcare, employee benefits, insurance, financial services, or other highly regulated industry experience

Benefits

• Fully paid medical, dental, and vision benefits
• Flexible PTO
• 401k company contribution
• Tuition reimbursement
• Professional development allowance
• Transportation allowance and daily parking reimbursement

Before you apply

• ParetoHealth does not provide employment visa sponsorship for this position
• Candidates must be authorized to work in the United States without sponsorship both now or in the future

About the company

ParetoHealth is a benefits captive that helps small and midsize employers manage healthcare costs. The company is headquartered in Philadelphia.