Senior Manager, Product Marketing - Events

The role

The Senior Manager, Product Marketing - Events owns the product marketing strategy for strategic events to achieve business outcomes. This person develops audience understanding, defines event objectives, creates content, and designs the attendee journey. They also partner with Sales and Revenue Operations to track performance and maximize event impact.

What you will do

• Build understanding of event audiences including brokers, consultants, and employers
• Define audience needs and translate them into event objectives
• Research event engagement and experiences to sharpen positioning
• Partner with Field Marketing and RVPs to align event plans
• Develop positioning, value proposition, and key messages for strategic events
• Write and create audience-focused content including promotional copy, agendas, and presentations
• Develop content strategy and speaker lineup
• Develop integrated promotional campaigns to support registration goals
• Design pre-event communications and post-event nurture
• Partner with Revenue Operations to track registration, attendance, and business outcomes

Required qualifications

• 7+ years of experience in B2B marketing, including direct product marketing responsibilities
• Demonstrated experience developing positioning, messaging, and go-to-market plans
• Demonstrated experience writing and developing marketing content for campaigns, events, or sales enablement
• Experience leading integrated marketing programs that include events
• Experience partnering with Sales leaders and using performance data
• Experience in healthcare, employee benefits, or insurance
• Experience marketing to brokers, consultants, or other professional intermediaries
• Ability to travel frequently to support onsite events
• Bachelor’s degree or equivalent experience

Benefits

• Fully paid medical, dental, and vision benefits
• Flexible PTO
• 401k company contribution
• Tuition reimbursement
• Professional development allowance
• Transportation allowance and daily parking reimbursement

Before you apply

• ParetoHealth does not provide employment visa sponsorship for this position
• Candidates must be authorized to work in the United States without sponsorship both now or in the future

About the company

ParetoHealth is the largest and fastest-growing benefits captive in the United States. Headquartered in Philadelphia, the company helps small and midsize employers manage healthcare costs through a data-driven model.