Sales Development Representative (SDR) II - Europe

The role

The Sales Development Representative (SDR) II generates qualified pipeline opportunities through outbound prospecting, inbound lead qualification, and event engagement. This role supports new logo acquisition and customer expansion in the European region.

What you will do

• Execute multi-channel outbound prospecting campaigns across phone, email, LinkedIn, and other digital channels.
• Research target accounts and identify buying committee stakeholders.
• Build and manage prospect lists using ZoomInfo, LinkedIn Sales Navigator, Salesforce, and related tools.
• Conduct discovery conversations to qualify opportunities and schedule meetings for Account Executives.
• Support Account-Based Marketing (ABM) and Account Engagement Programs (AEP) through personalized outreach.
• Maintain accurate CRM activity, meeting notes, and opportunity updates.
• Respond promptly to inbound inquiries generated through marketing campaigns.
• Qualify leads from webinars, content downloads, demos, events, and digital programs.
• Route qualified opportunities to the appropriate sales teams.
• Support pre-event outreach campaigns to schedule meetings for trade shows and executive events.

Required qualifications

• Bachelor’s degree in Business, Marketing, Communications, or related field, or equivalent professional experience.
• 2+ years of experience in Sales Development, Business Development, Inside Sales, Demand Generation, or Lead Generation.
• Experience engaging executive-level stakeholders through outbound prospecting.
• Experience using CRM platforms such as Salesforce or HubSpot.
• Excellent written and verbal communication skills.
• Strong organizational skills with the ability to manage multiple priorities.
• Self-motivated with the ability to work independently while collaborating across cross-functional teams.

Nice to have

• Experience within manufacturing software, industrial automation, MES, ERP, SaaS, or enterprise technology.
• Familiarity with ZoomInfo, Gong Engage, LinkedIn Sales Navigator, Outreach, or similar sales engagement platforms.
• Experience supporting Account-Based Marketing programs.
• Trade show and event prospecting experience.
• Partner or channel marketing experience.
• Customer expansion or customer marketing experience.

Benefits

• Flexible vacation time
• Outstanding team environment

About the company

Parsec Automation Corp. is a provider of manufacturing operations management software. Its TrakSYS™ platform is used by companies like Johnson & Johnson, Toyota, and Siemens at over 11,000 plants in more than 140 countries.