Parsleyhealth
Director of Marketing
New York, New York, United States; Remote. Posted 12 days ago
The role
The Director of Marketing owns the full growth engine to acquire members efficiently. You will lead a team of specialists, agencies, and contractors to manage growth channels, membership join flow, brand, and measurement.
What you will do
- Lead a team of in-house specialists, agencies, and contractors
- Own paid media, SEO, lifecycle, and affiliate channels
- Set strategy, budget allocation, and testing priorities
- Manage paid media agency to CAC and payback targets
- Partner with Growth Product Manager on join-flow and site conversion
- Partner with Brand Manager on brand strategy and content
- Partner with PR agency on earned media
- Own the marketing plan, budget, and forecast by channel
- Report weekly on funnel performance
Required qualifications
- 8+ years in growth marketing
- 3+ years leading a multi-channel team at a DTC, subscription, or consumer health company
- Hands-on ownership of paid media budgets and agency management against CAC and payback targets
- Direct experience scaling affiliate, SEO, and/or lifecycle/CRM
- A track record of using brand, content, or PR to move growth metrics
- Strong data fluency, including using AI tools to self-serve and scale both campaigns and analytics
- Comfortable being both strategist and operator on a lean team
Nice to have
- Healthcare, telehealth, or wellness experience
- Experience marketing insurance-covered services
- Experience partnering with a sales team on lead-to-purchase conversion
Benefits
- Equity stake for all employees based on role level
- 401(k) + employer matching program
- Hybrid opportunity with remote work and time on site at our NYC HQ
- Complimentary Parsley Health Complete Care membership
- Subsidized medical, dental, and vision insurance plan options
- Generous flexible time off plan
- Annual professional development stipend
- Annual wellness stipend
About the company
Parsley Health is rebuilding primary care around root-cause, whole-person medicine. It is a mostly virtual medical practice with care available across the country.