Creative Director (Writer) Passport Brand Design

The role

You will lead brand storytelling and campaign concepting for a major North American nicotine client. You will architect brand narratives and partner with Art Directors and Strategists to transform insights into creative solutions.

What you will do

• Lead the conceptualization and execution of integrated campaigns
• Drive creative excellence and strategic storytelling for a North American nicotine client
• Architect high-level brand narratives and storytelling frameworks
• Partner with Art Directors, Strategists, and Account leadership
• Present creative concepts to senior client stakeholders
• Mentor, guide, and elevate the work of creative team members
• Refine and optimize copy to drive the brand experience

Required qualifications

• Extensive professional experience in copywriting and creative direction
• Robust portfolio demonstrating campaign concepting, brand storytelling, tone and voice, and visual execution
• Demonstrated experience leading creative teams and guiding projects from briefing to production
• Exceptional presentation skills
• High degree of adaptability and comfort with digital tools and modern marketing platforms
• Comfortable presenting and liaising with clients in English

Nice to have

• Experience navigating regulated categories
• French language skills

Before you apply

• Candidates must be comfortable and willing to work on brands within the nicotine and tobacco category

About the company

Passport Brand Design, part of WPP, is a brand partner offering creative leadership for global businesses. They provide brand strategy, campaigns, and creative executions across all touchpoints.