Director, Tax Product Marketing

The role

The Director, Tax Product Marketing owns the vision, strategy, investment plan, and execution of marketing for the Tax business. This person leads a multidisciplinary team to deliver integrated marketing across B2B, D2C, and B2B2C audiences.

What you will do

• Own the Tax Marketing function including strategy, budget, and technology roadmap
• Partner with Tax and Sales leadership to develop campaigns and customer experiences
• Develop and lead seasonal and annual marketing plans
• Establish creative and content direction for Tax Marketing
• Lead, coach, and develop a multidisciplinary team
• Serve as senior marketing advisor to Tax leadership
• Develop, propose, and manage the annual Tax Marketing budget
• Lead Tax Marketing technology strategy and capability roadmap
• Ensure marketing platforms support campaign management and scalable operations
• Identify opportunities to improve data quality and automation

Required qualifications

• Bachelor’s degree or equivalent education and work experience in marketing, communications, business, digital marketing, or a related field
• 8+ years of progressively responsible marketing experience with a bachelor’s degree or equivalent education and work experience
• Experience owning a marketing function or substantial business portfolio, including strategy, people leadership, budget, technology, and business results
• Experience leading integrated B2B, D2C, or B2B2C marketing across digital, email, web, webinars, events, content, and sales-supported channels
• Experience developing and managing budgets, agencies, consultants, vendors, sponsorships, and external marketing partnerships

Nice to have

• Advanced degree
• Relevant marketing, automation, CRM, digital, or project management certification
• Experience with Adobe Marketo, Adobe Workfront, Salesforce, and Adobe Creative Cloud
• Experience in banking, payments, tax, fintech, or another regulated industry

Benefits

• Health insurance
• 401(k) retirement benefits
• Life insurance
• Disability benefits
• Paid time off

About the company

Pathward is a financial empowerment company that works with innovators to increase financial availability, choice, and opportunity for all. They are a hybrid, remote-office company dedicated to growing talent anywhere.