Director, Product Marketing

The role

The Director of Product Marketing will lead product and portfolio marketing for global device and U.S. cannabis consumables businesses. This person will translate consumer insights and market dynamics into portfolio strategies, product positioning, and go-to-market plans.

What you will do

• Lead product marketing across device and consumables portfolios.
• Define product audience, consumer need, value proposition, and portfolio role.
• Turn consumer insights and business data into product roadmap recommendations.
• Shape portfolio architecture, pricing, and lifecycle strategies.
• Own go-to-market strategy for new products, line extensions, and relaunches.
• Create insight-led briefs for cross-functional teams.
• Adapt launch plans across e-commerce, wholesale, and licensed dispensaries.
• Equip sales teams and channel partners with product stories, training, and tools.
• Develop lifecycle strategies to sustain product relevance, velocity, and profitability.
• Track product and launch performance across revenue, distribution, and profitability.

Required qualifications

• 8-12+ years of experience in product marketing, portfolio strategy, or commercialization.
• Demonstrated success leading complex product launches across multiple channels, markets, or business models.
• Strong experience in consumer insight, segmentation, positioning, messaging and consumer-facing product copy, pricing, and go-to-market strategy.
• Proven ability to translate consumer needs and technical product details into differentiated, commercially effective stories.
• Experience partnering closely with Product, Sales, Creative, Operations, and Finance teams.
• Strong commercial and analytical judgment.
• Exceptional communication skills.
• Hands-on approach and willingness to operate at both strategic and executional levels.
• Experience in consumer tech, CPG, wellness, cannabis, or another regulated category.
• Experience with wholesale, retail, DTC, and/or dispensary channels.
• Genuine enthusiasm about cannabis consumers and building the future of the category.
• Ability and willingness to travel approximately 25% of the time.

Benefits

• equity

About the company

PAX is a global cannabis brand that crafts products through design and technology. The brand operates at the intersection of cannabis, design, technology, and culture.