Director, Retail Marketing

The role

The Director of Retail Marketing will define retail marketing strategy and build a scalable visual merchandising experience. This leader will develop shopper marketing programs to drive awareness, conversion, and repeat purchase across U.S. dispensaries and global wholesale channels.

What you will do

• Develop and lead retail marketing strategy across U.S. dispensaries and global wholesale channels
• Establish channel and retailer segmentation strategies
• Partner with Sales leadership to develop programs that accelerate sell-through
• Own retail marketing planning, budgets, resource allocation, and performance measurement
• Lead visual merchandising strategy for dispensaries, smoke shops, and specialty retail
• Develop scalable merchandising systems including fixtures, displays, and signage
• Oversee merchandising development, production, deployment, and optimization
• Develop and oversee national retail promotional strategies
• Lead retail education and advocacy strategies
• Direct field marketing, brand ambassador, and retail activation programs

Required qualifications

• 10+ years of progressive experience in retail, shopper, trade, or channel marketing, including significant leadership responsibility
• Deep expertise in visual merchandising and physical retail brand development
• Hands-on experience creating fixtures, displays, POS materials, and scalable merchandising systems
• Proven success developing shopper marketing, promotional, and retail activation programs
• Experience building retail education, advocacy, and sales enablement programs
• Background in premium consumer brands with third-party retail distribution
• Exceptional creative judgment
• Strong analytical and financial acumen
• Experience managing budgets, evaluating promotional effectiveness, and optimizing marketing investments
• Demonstrated ability to lead teams, agencies, and complex cross-functional initiatives
• Willingness to travel approximately 30%, with occasional international travel

Nice to have

• Experience within consumer electronics, beauty, beverage, lifestyle, CPG, or cannabis

Benefits

• Competitive compensation
• Equity
• Bi-annual performance reviews
• Fully funded comprehensive medical, dental, and vision coverage
• 401K plan
• Generous PTO policy
• Paid Parental Leave
• Monthly wellness reimbursement
• Cell Phone reimbursement
• Employee Purchase Program for discounted PAX devices
• Weekly catered lunch, endless snacks and beverages
• Dog Friendly HQ in the Mission District of San Francisco

About the company

PAX is a leading global cannabis brand on a mission to enhance people’s lives through pure products and unique experiences. The company has raised over $430MM in capital and is available in more than 40 countries.