マーケティング / マネジャー候補

The role

This person will lead the planning and execution of marketing strategies for PayPay Card. They will work on member acquisition, usage promotion, and product/customer experience improvements using data and group company collaboration.

What you will do

• Plan and promote marketing measures
• Plan promotions and campaigns for member acquisition
• Develop target-specific strategies for awareness and youth segments
• Plan and operate measures for usage promotion and retention
• Propose improvements for enrollment flows and app UI/UX
• Plan customer segment-specific measures using data
• Plan and promote joint measures with PayPay, SoftBank, and LINE Yahoo
• Lead projects and develop members

Required qualifications

• Management experience
• Experience in strategic planning for digital marketing or campaign planning, and KPI design/operation for sales or member acquisition
• Experience in functional planning, functional improvement, or growth measure promotion for apps or web services
• Experience in business promotion based on numbers and KPIs in corporate planning, business planning, or sales planning

Nice to have

• Experience in business planning and KPI formulation, promotion, and operation
• Project management (PM) experience
• Experience in measure planning and improvement using data analysis

Benefits

• Annual salary system
• Overtime allowance
• Late-night work allowance
• Commuting transportation expenses
• Workstyle support allowance
• Social insurance (health insurance, welfare pension, employment insurance, workers' accident compensation insurance)
• Corporate-type defined contribution pension plan
• Asset formation savings system (general, housing, pension)
• Annual paid leave (16 days in the first year, pro-rated depending on the month of joining)
• Personal leave (5 days per year, or 3 to 5 days in the first year depending on the month of joining)

About the company

PayPay Card Co., Ltd. was established in 2021 to provide fintech services integrated with the PayPay payment platform. The company uses latest technologies including AI and data to drive service development and business growth.