Lead Product Marketing Manager

The role

You will own go-to-market strategy across product launches, cross-portfolio expansion, and new initiatives. You will drive narrative, positioning, launch strategy, sales readiness, and commercial traction for technical audiences.

What you will do

• Own messaging frameworks, positioning, and category narratives.
• Build and run full go-to-market plans including audience targeting and channel strategy.
• Partner with revenue marketing to define acquisition channel mix and drive early-access signups.
• Establish a presence to build trust with technical builder audiences.
• Partner with product and growth teams to design self-serve onboarding and activation flows.
• Define how new products and capabilities fit within the broader platform narrative.
• Translate technical capabilities into messaging, pitch decks, and battlecards for sales enablement.
• Track metrics connecting PMM initiatives to pipeline and early revenue outcomes.

Required qualifications

• 7+ years of marketing experience with real ownership of positioning and narrative at the individual contributor level.
• Proven ability to drive a launch, repositioning, or category story end to end.
• Strong content instincts to create narratives, positioning documents, and launch materials.
• Active, practical fluency with AI tools such as Claude, ChatGPT, or similar.
• High bias to action with a track record of shipping and iterating.
• Ability to translate technical depth into clear, compelling messaging.
• Strong cross-functional influence with product, sales, marketing, and leadership stakeholders.
• Credibility with developer or builder audiences.

Nice to have

• Hands-on experience building community among developers or other technical builder audiences.
• Experience with both PLG and enterprise motions.
• Technical fluency from building software or working closely with product managers and engineering teams.
• Experience in product analytics, instrumentation, observability, developer tools, open source, or AI coding tools.

Benefits

• $0 premium options
• strong 401(k) match
• equity
• flexible time off

About the company

Pendo was founded in 2013 by former product managers to provide a way to understand what drives product success. Their mission is to improve society's experience with software.