Vice President of VIP

The role

The Vice President of VIP Interactive will lead the VIP and Player Development business to drive growth and revenue. This leader oversees VIP strategy, customer relationships, and team performance across the US and Canada.

What you will do

• Lead PENN Interactive's VIP and Player Development organization across the US and Canada
• Develop and execute the strategic vision for VIP growth, customer retention, and revenue performance
• Drive VIP customer lifecycle strategies to maximize player value and profitability
• Lead, coach, and develop a team of Regional Directors, Managers, Executive Hosts, VIP Hosts, and Associate Hosts
• Build a strong leadership bench through succession planning, talent development, mentorship, and performance management
• Establish and monitor key performance indicators (KPIs)
• Develop and maintain relationships with PENN Interactive's highest-value customers
• Leverage knowledge of player behavior and industry trends to identify growth opportunities
• Analyze business performance and customer trends to optimize performance
• Collaborate with Product, CRM, Analytics, Finance, Compliance, and Operations teams

Required qualifications

• 10+ years of progressive leadership experience in player development, casino marketing, VIP operations, online gaming, or related gaming industries
• Minimum 5+ years of VIP leadership experience within online casino, iGaming, sportsbook, or interactive gaming environments
• Demonstrated success leading multi-market teams and developing high-performing leaders
• Proven track record of driving VIP revenue growth, customer retention, and profitability through effective team leadership
• Deep understanding of VIP player development, customer acquisition, retention strategies, CRM, and host operations
• Extensive experience managing relationships with high-value VIP customers
• Established network of high-value players and industry relationships within the online gaming industry
• Strong knowledge of VIP customer behavior, competitive industry offerings, and market trends
• Exceptional leadership, coaching, communication, and strategic planning skills
• Ability to analyze performance data and translate insights into actionable growth strategies

Benefits

• Most non-sales positions are eligible for a Bonus
• Best-in-class benefits for eligible employees

About the company

PENN Entertainment, Inc. is North America’s leading provider of integrated entertainment, sports content, and casino gaming experiences. They deliver experiences through casinos, racetracks, online gaming, and sports betting.