Sr. Manager, Integrated Marketing & ABM

The role

You will build and run Pelago's employer ABM program and own paid, contact-based, and digital channels. You will coordinate with various teams to bring employer accounts into conversations and advance them through the sales process.

What you will do

• Design and run a tiered ABM program for priority employer accounts
• Partner with Business Development, Channel Marketing and GTM Systems on account selection
• Build account plans that map the buying group and message for each persona
• Run regular account reviews with Business Development and Sales
• Align employer programs with Channel Marketing's plan and partner programs
• Work with Product Marketing to bring value stories and proof to conversations
• Build account programs around events with the Events team
• Own the commercial marketing calendar
• Own Pelago's contact-based advertising platform, including audience strategy and budget
• Own paid media strategy and spend across channels

Required qualifications

• 7+ years in B2B marketing
• 3+ years designing and running ABM programs for enterprise accounts
• A record of opening and advancing conversations in a long, multi-stakeholder sale
• Hands-on experience with contact-based and account-based advertising platforms, paid media and web analytics
• Experience coordinating with channel or partner marketing teams in shared accounts
• Working knowledge of Salesforce and HubSpot
• Comfort leading peers and sellers without direct authority
• Hands-on use of AI tools in your own work

Nice to have

• experience selling to HR, benefits or healthcare buyers

Benefits

• Generous and meaningful equity package
• Full Medical, Dental, & Vision coverage
• 401k Plan (including 3% match)
• Unlimited PTO Policy
• 10 paid holidays
• company wide “Me Time” Days
• Paid maternity, paternity & new parent leave
• Flexible working environment
• Annual Learning and Development stipend
• Wellness Reimbursement Program
• Access to Reproductive & Family Planning Care
• Substance Use Support for employees and family members

Before you apply

• unable to offer visa sponsorship for this position

About the company

Pelago is the leading specialty substance use care provider. It uses technology to expand access to clinically-driven mental health and substance use treatment.