Sr. Marketing Manager, Enterprise ABM

The role

The Sr. Marketing Manager, Enterprise ABM will build and run Pelago's employer ABM program. You will turn positioning into account-level programs and own paid, contact-based, and digital channels to reach decision makers.

What you will do

• Design and run a tiered ABM program for priority employer accounts
• Partner with Business Development, Channel Marketing and GTM Systems on account selection
• Build account plans that map the buying group and message for each persona
• Run regular account reviews with Business Development and Sales
• Align employer programs with Channel Marketing's plan and partner programs
• Work with Product Marketing to bring value story and proof to conversations
• Build account programs around events with the Events team
• Own the commercial marketing calendar
• Own Pelago's contact-based advertising platform
• Own paid media strategy and spend across channels

Required qualifications

• 7+ years in B2B marketing
• 3+ years designing and running ABM programs for enterprise accounts
• Hands-on experience with contact-based and account-based advertising platforms, paid media and web analytics
• Experience coordinating with channel or partner marketing teams in shared accounts
• Working knowledge of Salesforce and HubSpot
• Comfort leading peers and sellers without direct authority
• Hands-on use of AI tools in your own work

Nice to have

• experience selling to HR, benefits or healthcare buyers

Benefits

• Generous and meaningful equity package
• Full Medical, Dental, & Vision coverage
• 401k Plan (including 3% match)
• Unlimited PTO Policy
• 10 paid holidays
• company wide “Me Time” Days
• Paid maternity, paternity & new parent leave
• Flexible working environment
• Annual Learning and Development stipend
• Wellness Reimbursement Program
• Access to Reproductive & Family Planning Care
• Substance Use Support for employees and family members

Before you apply

• unable to offer visa sponsorship for this position

About the company

Pelago is the leading specialty substance use care provider. It applies a clinically-driven model to mental health, pairing clinical expertise with technology.